Survey says… Ho‘okele results revealed

Anna General

Managing Editor, Ho‘okele

Navy Region Hawaii Public Affairs

Navy Region Hawaii Public Affairs in coordination with Oahu Publications, conducted an online survey from Sept. 15 to Oct. 13 to determine the readership, audience and customer feedback for the Ho‘okele, a joint Navy and Air Force newspaper published every Friday by the Honolulu Star-Advertiser.

In addition to the online survey, the Navy Region Hawaii Public Affairs staff conducted a face-to-face survey within the Joint Base Pearl Harbor-Hickam community. A total of 89 surveys were received, both online and face-to-face combined.

Based on the survey of 89 participants, 63 percent consisted of women and 37 percent consisted of men which were categorized by age groups. Most participants were between the ages of 18-30 (40 percent), followed by ages 31-40 (25 percent), ages 41-50 (19 percent), ages 51-60 (12 percent) and ages 61 and above being the least at .03 percent.

Most participants are active duty members (46 percent) with 14 percent who live in military housing and 31 percent who live off base. About 29 percent say they are very satisfied while majority of the participants (40 percent) say they are satisfied with the Ho‘okele newspaper.

While most participants (58 percent) do not live in military housing, most participants (62 percent) get the Ho‘okele newspaper from the racks/newsstands located in most military facilities. About 40 percent of the total participants live in military housing with 28 percent who say they get the newspaper delivered to their homes.

Participants were asked what their favorite section of the newspaper was. The most popular section of the newspaper is the front page (19 percent). Other sections included news articles (17 percent), feature articles and MWR (16 percent), community calendar (13 percent), sports (10 percent) and others (.06 percent).

Most people like the newspaper the way it is while other participants provided feedback to suggest what they would like to see added to the base newspaper. Some suggestions include history facts about the base, editorial section featuring aspiring journalists, off base Hawaii activities and upcoming local events, a balance of Navy and Air Force stories, Hawaiian history and culture, department articles, an ombudsman/key spouse column, more leisure activities and base events, crossword puzzles, comics, cartoons, horoscopes, recipes, want ads and auctions, coupons and the NEX shuttle schedule, to name a few.

Readers who participated in the survey were automatically entered to win a $100 gift card to a local hardware store courtesy of Oahu Publications. A random winner was selected at the end of the survey.

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Category: News