Ode to the Twinkie

Karen S. Spangler

Managing Editor

I confess-I am grieving.

One of America’s oldest institutions – the 82-year-old baker of Twinkies, Sno Balls, CupCakes, Ding Dongs and Ho Ho’s – is permanently closing its doors.

As a child, I was raised on those delectable little morsels of cake, crème filling and marshmallow, and it deeply saddened me to hear about their demise. My love affair with those yummy goodies has continued into adulthood.

The reality of it hit me when I stopped by the grocery store shortly after hearing the news to find that all vestiges of the little cakes were completely gone-there wasn’t even a crumb.

Not a high maintenance kind of lady, I don’t need diamonds and furs and Manolo Blahnik shoes to make me happy. But I did look forward to the extra large box of crème-filled chocolate cupcakes that my son would buy for me for Christmas, wrap in bright paper, and place lovingly under the Christmas tree. I carefully rationed them out to myself over the next several weeks.

My personal trainer probably would-n’t be pleased to hear this, but even when adhering to my healthy eating and exercise program, I still saved a spot in my diet for the chocolatey, cream-filled cupcakes.

We have seen many other companies from another era-and many mom and pop businesses-succumb to the economy and rising costs. I just never thought that the sponge cake, cream-filled

Twinkie and its sibling baked goods would be one of the victims. Already the baked goods are popping up on the Internet, being sold for outlandish prices. I don’t want to make money on the demise of a decades-old bakery. I only want a cache of the delicious baked goods to enjoy at my leisure.

Truly, not all Twinkies-or Twinkie “wannabees”-are created equal. I have tried some of the others and I don’t know what is missing, but they just are not the same.

Sadly, it seems that it may be the end of an era for the Twinkie-that longstanding favorite of generations of children and adults which is as American as apple pie and baseball.

But perhaps there is a light at the end of the tunnel. There are rumors that there are other companies that may be interesting in buying out the 82-year-old company and its recipes.

Although it wouldn’t be quite the same if it was resurrected, at least the beloved confections would still be populating the store shelves.

Maybe they would sport new names – like frosties and cup tups and sno mounds.

Even though they might be called something else, I hope that the delectable little delights still taste the same as the delicious little cakes that I have grown up with and enjoyed through the years.

As far as I’m concerned, a true Twinkie by any other name will still be … a Twinkie.

Have a fine Navy-Air Force day at JBPHH!

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Category: NewsWindow on Joint Base Pearl Harbor-Hickam